Website Audit
A Service to Better Understand Your Website
What's Included?
Audit Scope
The audit covers the core pages of your site – typically your Home, About, Contact, Services, and Blog pages. Where relevant, I’ll also review your blog post template and your shop/product listing template.
Large sites with extensive archives or dozens of additional pages aren’t included in the standard audit, but I’m happy to quote for reviewing extra sections if needed.
First Impressions
Assessing how the site feels at a glance. I look at clarity, navigation, flow, and whether the site guides visitors or leaves them guessing.
Branding & Visuals
Looking at how well the site conveys its own identity and whether the visual tone is coherent. It’s not a judgement of my tastes, but of the site’s design clarity and intention.
Technical Report
A plain-English account of how well your site is performing across important pages at a technical level, and what (if anything) might be holding it back.
Copywriting & Message
A closer look at the writing on your site – accounting for tone, complexity, structure and presentation, I’ll be analysing how well it conveys your message and suits your brand voice.
Opportunities & Recommendations
A summary of what’s working and what isn’t, with an actionable list of things that would improve your site from across the previously-mentioned fields.
HOW DOES THE PROCESS WORK?