Website Audit

A Service to Better Understand Your Website

No Commitments. Fast Turnaround.

£60 - What's Included?

The audit covers the core pages of your site – typically your Home, About, Contact, Services, and Blog pages. Where relevant, I’ll also review your blog post template and your shop/product listing template. 

First Impressions

Assessing how the site feels at a glance. I look at clarity, navigation, flow, and whether the site guides visitors or leaves them guessing.

Branding & Visuals

Looking at how well the site conveys its own identity and whether the visual tone is coherent. It’s not a judgement of my tastes, but of the site’s design clarity and intention.

Technical Report

A plain-English account of how well your site is performing across important pages at a technical level, and what (if anything) might be holding it back.

Copywriting & Message

A closer look at the writing on your site – accounting for tone, complexity, structure and presentation, I’ll be analysing how well it conveys your message and suits your brand voice. 

Opportunities & Recommendations

A summary of what’s working and what isn’t, with an actionable list of things that would improve your site from across the previously-mentioned fields.

Recent Audits:

What you buy is an audit of your specific site, but I audit areas and industries at the high level in public so you can see how I think before paying anything.

[TSAW] The State of Architect Websites: 18 Cannock Architect Firms (2026) Audit & Findings

A high-level, data-driven & qualitative conversational analysis of Cannock Architect websites in 2026….

[TSAW] The State of Architect Websites in Birmingham – A Data-Driven Audit of 22 Local Firms’ Successes and Shortfalls (2026)

A detailed, high-level audit of 20 Architect websites in Birmingham, 2026….
A One-Time, No Commitment Service

No Strings Attached

A website audit is a one-off engagement where I, at your request, will take a deep and strategic look at your current website analysing what works and what doesn't, and why.

The service will normally take me 48-hours (Monday-Friday), and the audit will be delivered to your email address as a PDF. Payment is made via direct bank transfer.

Jack
True North Web Design
Who is it for?

Seeking Direction

You might know your website is outdated and want to cringe every time someone asks to see it. Or perhaps you've outgrown it and it doesn't really represent who you are or what you do now. Maybe it's even broken, or at the very least not getting you work.

And maybe you know something needs to be done but you aren't sure precisely what or why. I can help with that.

What does it do?

Giving You Direction

Specific and actionable thoughts give you something to aim towards. Perhaps you benefit from a new way of seeing things, or perhaps you are reassured by a professional opinion concurring with your own. Either way, a document you can use as a guide to get you going the right way again.

HOW DOES THE AUDIT WORK?

01

Booking &
Purchase

Book your Report by contacting me below.

I will reply quickly, usually within 48 hours, with an invoice, payable in 5 working days.

(If you have any questions before booking, you’re welcome to reach out first – I’m always happy to help).

02

Invoice &
Work

I will review your website and write out my thoughts. 

Work will begin once payment is received. I will give thoughts and analysis with actionable ideas about your current website. 

If you have any issues viewing it, please get in touch and I’ll be happy to assist.

03

Delivery&
Completion

There is no commitment on you to hire me after this.

Your 2-4 page Report arrives by email, and you can choose to have me do the recommended work or find another developer.

That said, I would be very pleased to continue our working relationship. :)

There is never any commitment to work with me after the audit, but if you do, you get the fee discounted from your first project invoice as a way of saying 'thank you'.

GET IN TOUCH

Frequently Asked Questions

I’ve tried to answer a few common questions here but if you have one unanswered, please get in touch using the form!

A website audit is a professional review of your site encompassing technical and human assessment. It looks at how the site actually feels to use, how clear its messaging is, and how well it runs – things like this. The purpose is to give clarity on what can be improved so you have actionable steps to take away. 
For example, if the report reveals that performance is poor on mobile, you know that mobile optimisation should be a priority in future development.

Yes, if you have more pages on your site that you want looking at I’m happy to invoice for those as well! Just let me know in the message box in the contact form on the right here (or below if you’re on a phone).

None at all. The payment is one-time, no commitment, specifically for the audit. After that you can freely choose to do the work yourself, have me do it for you, or seek another developer from somewhere else and have them do it. 

Not if you don’t want one or already know what you want out of future work/development on your site, no. This is more for people/businesses in the “I know my site isn’t great but I don’t really know why, or what to do about it” group. 

If you know what you want doing then an audit is unlikely to be useful to you. You’re probably at the stage where you are ready to hire a developer to do the work.

I certainly do, yes! I do not develop on non-WordPress sites, but I can audit them, so if you still want to understand what’s working and what isn’t, my audit service can still help. Then you can either take it to a developer who works on your platform, or we can talk about moving you into WordPress and why that may or may not be right for you.

Ready to Start?

Take the first step towards getting your own beautiful website today! I will get back to you shortly with an invoice and timeline (normally 48 hours).