Look Out: Looks Matter
We live in a visual age, and design strongly influences perceived value and trust.
So many websites today are missing out on easy wins because they lose visitors with bad design, difficult navigation and confusing content.
Too many services are one or the other when it comes to design vs function. What if someone knew the value of both?
Own What's Yours
Paying a rent to access what you own isn’t a business, it’s a ransom.
Ownership is becoming increasingly hard to buy. True North is going against the trend, insisting on the right and dignity of ownership in a world of licenses and rent.
When you purchase any site from True North, you own it.
Your Online Home
Business or Individual, I believe everyone deserves a place to belong.
Social media is increasingly hostile – opaque algorithms, clumsy auto-moderation, growth avenues closed behind ads and paywalls, and data harvesting. A website restores control, and dignity.
Making Life Easier
Too often, solutions are over-engineered and under-perform.
Platforms that are supposed to help you arrest you with absurd fees and vendor lock-in, and complex workarounds only introduce failure points in your system, costing you time and energy.
True North is different. I believe systems should serve people. My standard? As complex as necessary, as simple as possible.