WordPress Website Development & Hosting

True North
Web Design

Websites You Own, Crafted with Clarity and Intention.

I create bespoke portfolio websites for architects, photographers, writers and creators who care about ownership, aesthetics, privacy and independence.

Trustworthy premium websites for creatives and professionals where reputation matters, designed by humans, for humans.

Service Like You Used To Know It

Website Design

Premium, strategic websites for professionals where reputation drives revenue.

Website Refresh

Your old site is a bit of a state and it doesn’t present you as you would wish to be found anymore. Maybe it even embarrasses you. Maybe it doesn’t even work properly now.

Maybe you’ve suffered at the hands of Wix or Squarspace, and their dreadful website builders keep fighting your imagination. Let’s sort that out.

Website Audit

Clarity before commitment. Know exactly what your site needs in a 2-4 page actionable report.

Website Hosting

100% green energy, security, backups, support & ongoing development.

Odd Jobs & Care

Not sure that any of the above applies to you? Just got a small specific issue – like a broken header, some links not working, or not getting messages from your contact form? 

I offer a callout service for £60 (up to 1 hour) and will be happy to take a look for you!

Find Your True North

Website Design

Premium, strategic websites for professionals where reputation drives revenue.

Website Refresh

Outdated site? Running up against the limitations of Wix or Squarespace? Let’s fix that.

Website Audit

Clarity before commitment. Know exactly what your site needs in a 2-4 page actionable report.

Website Hosting

100% green energy, security, backups, support & ongoing development.

Take Back Control

DENY Big Tech Control Over Your Business

Get out of the American tech bubble. Ditch Silicon Valley, Liberate yourself from third-rate services like Wix and Squarespace, and come back home where you belong - to the internet as it was always meant to be.
Jack
True North Web Design
Don't Compromise

Want privacy and ownership but don't know how? Perhaps you don't have the time or the technical know-how. You don't need to settle for a bad deal. I can help, and I want to. I'm not 'just another' web designer. I care.

I'm Here Wth You

A car salesman drives a Ford and tries to sell you a Peugeot. I use what I sell. I trust my tools, and my systems, because my business stands on them too. I have skin in the game.

PORTFOLIO

From live sites to concepts and in-development projects, here's some of my work.
Wouldn't you like to see yours here too?
Who Am I For?

Not For Everyone. For You.

I work with businesses and individuals that care about appearance - not as an exercise in vanity, but in discernment, judgement, expertise, finesse, craftsmanship, and quality. Whether a law firm with centuries of prestige, or an artist with an avant-garde style - I want to work with human-scale enterprise to help you flourish, in whatever way that looks like for you.

I hope you'll find in me what you need, because I'm really looking forward to working together.

Jack
True North Web Design
Building A Reputation

For The Up-and-Coming

For the visionaries, founders, and dreamers in those envigorating but turbulent years, trying to create something out of nothing. For you, someone with as much enthusiasm as you, full of ideas and that hopeful curiosity about what comes next, built on a platform designed to be resilient and enduring.

Stewarding A Reputation

For The Already-Established

For the experts already tested in the fires of adversity, who now steward a brand that stands tall and proud, with a respectable reputation. For you, a partner that understands the careful balance between honouring the past and embracing the future - moving forward without losing your roots or your legacy.

My work in building and design is distinguished by a values-led focus on Ownership, Privacy, Quality, and Humanity.

Why Choose True North?

Independent & Founder-Led

Years
0
Managed
0 %
Point of Contact
0

7 Years' Experience.

I built my first website at college in 2019 as a study project, and since then I’ve kept on learning and creating, founding True North in 2025.

100% Managed Hosting and Maintenance.

With my Care Plans, hosting, updates, security and maintenance are all done for you. No problems, no worries.

1 Point of Contact, Always.

Design, hosting, maintenance, and support handled directly through one reliable contact – me. No chat agents, no support tickets.  

Where Craft Meets Integrity

A refined online presence, built on stability and ownership.

I build practical, well-designed websites with long-term clarity and simplicity in mind – combining strong visual design with systems that are easy to maintain and genuinely useful to the people using them.

Recent Posts

Including thought leadership, case studies, and technical guides.

[TSAW] The State of Architect Websites: 18 Cannock Architect Firms (2026) Audit & Findings

A high-level, data-driven & qualitative conversational analysis of Cannock Architect websites in 2026….

The State of Architect Websites in Birmingham – A Data-Driven Audit of 22 Local Firms’ Successes and Shortfalls (2026)

A detailed, high-level audit of 20 Architect websites in Birmingham, 2026….

5 Common Mistakes People Make With Their Website Header (With Advice!)

Common mistakes with website headers, explaining why they’re a problem and how to fix them….

GET IN TOUCH

Frequently Asked Questions

I’ve tried to answer a few common questions here but if you have one unanswered, please get in touch!

Yes, there will be some things I’ll need from you! Unless you want me to use stock images (which I generally advise against, as they can feel inauthentic), I’ll need any photos or images you’d like to include on your site. If you already have any written content (text, descriptions, etc.), I can incorporate that too. 

The level of your involvement will vary depending on how much control you want over the process. Some clients prefer to be more hands-on, while others are happy to leave it all to me.

I do, yes! I’m happy to work around your cashflow and discuss something mutually beneficial.
It is standard to pay 50% upfront and 50% on completion but I’d be happy to do £X/month if that’s better for you, for a set term. Your website can go live before you’ve finished paying for it.

Website builders such as Wix and Squarespace can be a useful starting point for those on a tight budget, but they come with significant limitations. I talk about them, and AI builders, here.

Most bespoke websites take 1-2 months depending on scope and content readiness. I’ll give a more tailored estimate when I know your requirements better. Package sites can be online in days if everything is ready beforehand.

I’m happy to work with anyone who needs my services so don’t be put off if you’re not represented in my portfolio yet. I’ll very probably enjoy the challenge, and change of scenery.

What I really seek alignment on is values. If you value human-scale enterprise, and care about honesty, technical resilience, aesthetic taste, and are not enamoured by hyper-corporate, tech-bro, or sycophantic business, then we are of a mind and I hope will work very well together!

If you’re cautious or shy, please still reach out! I want to help where I can, and I hope you’ll see that.

It will depend. I’m not going to just take an AI-coded website and launch it live, no. This would be a disservice to you: it may not be secure, it may have poor SEO, it may not be responsive, and so on.

If you have a design concept you like I will happily take a look at that and see what I can do.

The line for me is in the site architecture: AI can make something that looks nice but it often doesn’t function well without extra work. What it’s unlikely to think about is how you, and your visitors will use your site. Nor how you might grow and wish to expand it, for example with a custom type of post for, say, a portfolio or case study, etc. If you asked AI to make a pretty landing page and that was it, there will be no architecture in place for this. 

True North takes a more long-term approach to websites, which I hope re-affirms the value of sentience and human intelligence over the expedience of AI.

Ready to Start?

Take the first step towards getting your own beautiful website today! I will get back to you shortly for a consulation/discovery!